
Ryan Morris believes his company, Turntide Technologies, is poised to solve the sustainability challenge by revolutionizing the electric motor. That may explain why today fully a quarter of global electricity consumption is wasted by inefficient, legacy electric motors.

To hear more episodes of McKinsey on Start-ups, subscribe on Apple, Audible, Google Podcasts, Spotify, or Stitcher.ĭaniel Eisenberg: Hello and welcome to McKinsey on Start-ups, I’m Daniel Eisenberg.įor a technology that powers so much of today’s global economy, the electric motor hasn’t really advanced all that much since it was invented more than a century ago.

An edited transcript of their conversation follows. In this episode of the McKinsey on Start-ups podcast, McKinsey senior editor Daniel Eisenberg speaks with Ryan Morris, the chairman and CEO of Turntide Technologies, a company determined to increase the cost-efficiency and energy-efficiency of electric motors.
